®
FRACTIONAL COO, INTEGRATOR, & LEADERSHIP CONSULTING
FOR COMPANIES RUNNING ON EOS®

Company: Chattanooga Vacation Rentals
Owners & Visionary: Thor & Christina Thoreson
Fractional Integrator: Lisa McCurdy
Location: Hybrid
Team Size: 30
Industry: Hospitality / Vacation Rentals
August 12, 2022
Summary: From Stuck in the Weeds to Ideal Exit in 4 Months!
Chattanooga Vacation Rentals (CVR) ran the business for five years with the Visionary, Thor, being boots on the ground every day. The business thrived and grew to the point of disorganization. CVR then adopted EOS® (in 2019) and self-ran the Level 10 Meeting (L10) every week. It became a little more organized, but they were still lacking. CVR needed to shift gears and bring in someone to help them focus on the next thing that would move them furthest forward.
Enter Lisa McCurdy! CVR hired her as their Fractional Integrator. It was exactly what they needed to become more organized, be held accountable, and stay laser-focused. As a result, the business leaped forward. In a surprise twist, we decided to sell the business.
The Thoresons credit a big part of the sale of their business and the amount of the sale to Lisa McCurdy’s organizational skills that got the business to where it was ready to sell (even though selling was not their original goal).
Case Studies

Company: Back Office Betties
Owner, CEO & Visionary: Emily LaRaush
Dir of Operations: Katelyn Koplan
Fractional Integrator: Lisa McCurdy
Location: 100% Virtual
Team Size: 44
Industry: Professional Services
May 31, 2023
Summary: The impact of implementing Profit First in a company experiencing zero profit
Back Office Betties was in a profit slump and needed to find a solution to turn things around. Emily LaRush was introduced to “Profit First” through EO, the Entrepreneur Organization. Fractional Integrator, Lisa McCurdy, oversaw the implementation of “Profit First” within the business. After implementing “Profit First” in Q2 of 2022 they began to see a profit at the beginning of Q4 2022. Back Office Betties then closed the year at 5% profit. To date, they have lowered labor costs, reduced their receptionist budget by 6%, and as of 2023 had the most profitable Q1 in the company's history.

Company: Hot Taco Inc.
President & Visionary: Leslie Pierson
Fractional Integrator: Lisa McCurdy
Location: 100% Virtual
Team Size: >10
Industry: eCommerce
August 8, 2023
Summary: The Impact of Rolling Out EOS® to Improve Business Structure and Performance
Leslie Pierson, President & Visionary of Hot Taco Inc., creators of the surprising strategic card game Taco vs Burrito, was a solo entrepreneur who was struggling with managing their business. Through the Million Dollar Sellers (MDS) group, they found the Entrepreneurial Operating System (EOS®) and heard about the benefits of EOS® from other entrepreneurs. Working with Lisa as her Fractional Integrator was a game-changer for Leslie and the team at Hot Taco Inc. It enabled Leslie to work “ON” the business instead of getting stuck “IN” the business. Lisa helped Leslie define the company's V/TO which they integrated into their company culture, including core values, a core focus, a marketing strategy, and clear 10/3/1 year goals. Since beginning to self-implement EOS® in 2020, Hot Taco has grown by approx. 50% YoY, and is positioned to do the same this year (2023). In 2020, they did $3MM in revenue and they grew to $5.6 MM in 2021. In 2022, and their first year working with Lisa, Hot Taco closed at $8.7MM

